Christianna J. McCann

 christianna.mccann@gmail.com

Skills and Qualifications:

Content Creation, Social Media, Graphic Design, Copywriting, Project Management, Marketing Analytics tools, Content Management Systems

New Media:

Video: Final Cut Pro, Adobe Premiere, IMovie

Microsoft Suite, Drupal, Facebook, Twitter, HootSuite, Buffer, HelloWoofy, ON24 Webinar Platform, Instagram, LinkedIn, iConnect, Microsoft Teams, Basecamp, Sharepoint, WordPress, Pinterest, Google Analytics, Constant Contact, Google Suite, Speechify, Squarespace, Figma, Bonfire, Magento, Triton Digital/Silverpop, Act-On, Unbounce, D&B NetProspex, DiscoverOrg.

Print/Design: Adobe Suite.

Employment Experience:

Social Media Designer, National Telecommuting Institute, Westwood, Mass, Jul. 2021-Oct. 2024

  • Conceptualized and created on-brand graphics for the NTI social media presence, company documents, PowerPoint presentations, and Website, using Adobe Illustrator and Photoshop.

  • Strategized the Social Media content and paid ads, used a monthly Social Media Content Calendar, and reported on Social Media analytics regularly to help improve company initiatives within the target market.

  • Storyboarded, produced, shot, and edited short videos using Adobe Premiere. Also used stock footage, photos, and graphics from Envato Elements.

  • Supported NTI’s Director of Communications on various marketing initiatives including branded PowerPoint presentations, NTIcentral.org website development, copywriting, market research, and other projects as needed.

  • I managed the company’s digital asset library including but not limited to important documents, graphics, photos, and videos, that are organized and easily identifiable.

  • I have worked with all management levels, and various departments including but not limited to Human Resources, Sales, and Training.

Content Specialist, Aware, Inc, Bedford, MA Nov. 2020-Jun. 2021

  • Planning and strategizing content, content schedule, platforms, and measurements for inbound marketing campaign execution.

  • Develop content in support of branding and sales initiatives including but not limited to website copy, blog posts, webinars, social media, videos, video scripts, emails, case studies, testimonials, and ebooks.

  • Own and maintain social media including copywriting, monthly editorial calendar creation, social scheduling via HubSpot, and analysis of metrics.

  • Work closely with the marketing, sales, and executive teams to develop and execute the content marketing plan.

ETL Marketing Communications Specialist, Intertek, Boxborough, Mass, Jul. 2019-Aug. 2020

  • Storyboarded, produced, shot, edited, internal and external videos using Adobe Premiere.

  • Wrote various press releases, blog posts, and internal/external communications.

  • Contributed to various ETL brand marketing efforts including lead generation, SEO initiatives, social media, and market research/auditing.

  • Interacted with all levels of Management, as well as Intertek customers for any ETL needs.

  • Assisted in the creation of graphics for email banners, and video content using the Intertek on-brand color
    palette. Graphics are made with Adobe Illustrator, and Photoshop.

Digital Communications Specialist, Watts Water Technologies, North Andover Mass, Mar. 2019-May 2019

  • Created, updated on-brand content to multiple channels.

  • Conceptualized, created a wide range of visual content including web banners, branded templates, etc.

  • Captured and edits photos to support internal and external efforts.

  • Storyboarded, shot, edited, and produced videos, including executive and employee interviews.

  • Digital asset management, created and maintained libraries using SharePoint to manage digital/visual brand assets.

Marketing Communications Associate, Continental Resources, Bedford, Mass, Oct. 2015-Mar. 2019

• Created content for ConRes.com, and our various partners through monthly email newsletters, landing pages, blogs,
press releases, and graphic design for internal and external use.

• Website management, SEO, lead generation and data analysis.

• Managed the social media including Facebook, Twitter, LinkedIn and YouTube. 

• Collaborated with all departments including sales, finance, engineering, product managers, credit, and more.


Digital Promotion Manager, Entercom Communications, Brighton, Mass, Dec. 2013-Jan. 2015

• Managed the daily Social Media presence for one of the largest radio station clusters in the U.S, and brought the Facebook page to over 120K likes.

• Managed/oversaw graphic designers in creation of promotional graphics.

• Co-managed station events such as on-air talent appearances, concerts, etc.

• Built and created weekly newsletters for WAAF.

• Managed interns in the promotions department, handled prize fulfillment, and customer relations.

• Created content for all of Entercom’s websites: WAAF, WEEI, WRKO. 

• Gathered and analyzed all weekly digital statistics.

Marketing and Social Media Manager, Nashoba Valley Ski Area, Westford, Mass, Dec. 2012-Dec.2013

• Shot, edited, and produced daily Snow Reports with Final Cut Pro & Adobe Premiere.

• Handled all social media accounts on a daily basis including Instagram account, now with over 1000 followers.

• Created all their graphic design including posters, and mailers with Adobe Photoshop, Illustrator.

• Public relations liaison for the Ski Area

• Managed Interns in the Marketing/Creative department.

Education                                           

Springfield College, Bachelor of Arts Communications/Sports Journalism

Graduated May 2012, GPA: 3.5

Certifications

Google Analytics | September 2020
HubSpot Content Marketing Certification | October 2020